Moving Brands is an independent global design studio creating the brands, products and experiences of tomorrow. Partnering with ambitious leaders and organisations, we deliver the world’s most impactful design.

Hector Pottie

Head of Creative Europe

As a Creative Director, I have worked in the design and branding industry for over 20 years. My approach to ‘brand’ is totally user centric, combining applied empathy and digital innovation. I work at the forefront of defining brands through the holistic experiences they create. I have worked with a wide range of clients, with an in depth knowledge and experience in this field. Working both as a strategist and designer to deeply understanding users needs. To inspire and build relationships with clients, lead design teams, and work with other industry experts in technology, data, and AI, to define, position, and create brands.

I have worked across many different sectors, with clients including AEG, Design Miami/Basel. Electrolux, Google, HP, HTC, PWC, Samsung Galaxy, Tate Modern, The Macallan, Triumph Motorcycles, Ubisoft, and I also have extensive experience in signage and way-finding, creating solutions for The Barbican Arts Centre, Bristol City, and the Glasgow Transport Museum.

My work has been recognised with numerous awards including Art Directors Club Europe and New York, D&AD and ISTD. Regularly featured and quoted in the design press and featured in over 20 design annuals and publications.

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My top 5 football shirts and why standing out on the pitch matters to your brand

As the Euros kicks off, Hector Pottie shares who over the years has looked most memorable on the pitch and why it matters to your brand.