A digital brand built for the big and small screen
Evercast is a professional-grade remote collaboration platform that brings together creatives from around the world by offering high-speed, low-latency video conferencing tools. In 2020, we partnered with their leadership team to develop a new digital brand identity and website.
Timed to launch simultaneously with the revamped Evercast 3.0 desktop app, our work needed to communicate Evercast as a company built for creatives by creatives while conveying sophistication, reliability, state-of-the-art technology, and impenetrable security. They wanted to dazzle but not distract from the art that people make through the platform.
Designing a brand for the big and small screen presented a brilliant opportunity to put motion at the heart of the storytelling experience. We set out to create something that feels of the cinematic world – exploring light, depth, and shadow – and can inherently adapt and act as a stage for a range of content.
Over the course of the project, we designed digital identity systems, motion graphics, animation, website design and key product screens. All these elements work together to create a truly cinematic brand experience that pays testament to the high-profile production agencies that have adopted the product.
‘We knew from the first meeting that Moving Brands spoke our language. They pride themselves on being a company founded on creativity and innovation, which is precisely how we describe ourselves at Evercast. It’s why we ultimately entrusted Moving Brands to take on not just our logo or identity system, but the entire body of our brand.’Jessica Cyrell Head of Communications, Evercast