Articulating their vision and offer

We worked side by side with Lexmark’s leadership to redefine and articulate the evolved vision of the business and then reorganise how its portfolio of products and services is presented and experienced by people.

A symbol of opportunity

This provided a solid foundation for us to create and craft a new brand identity designed to signify and express the vision. At the heart of this new story is the diamond symbol – we remembered their existing logo, giving it new purpose as an aperture that focuses on and opens up new opportunities.

Seamless transition

To make sure the transition to the new identity was as seamless as possible, we worked with internal teams and their agency partners to produce robust toolkits that would meet their priorities when it came to application.