Breaking new ground in digital-first entertainment

From inception, we supported their bold drive to forge a new path in publishing and entertainment for mobile, tablet and the web, working together to define an authentic brand purpose: ‘A thrilling, creators-first reading experience that’s shared.’

Experiences with purpose

Together we ensured this purpose and corresponding behaviours were at the core of their strat­e­gy, identity, and all the experiences they developed for cre­ators and read­ers.

A moving world identity 

Designed to be a tru­ly mov­ing world iden­ti­ty, all assets in the system take inspiration from the logo, which consists of four circles forming an ‘M’ that resembles a book and comes to life through ani­ma­tion and sound design. Other assets, such as col­ours, fonts and textures pay tribute to traditional comic visual language.