Mighty Buildings' 3D-printed homes are better for people and the planet—we helped them tell the world
Mighty Buildings is a game changer. They offer an innovative and sustainable alternative to traditional building: prefabricated, fully customisable, 3D-printed homes. We are delighted they have been listed in Fast Company Most Innovative Companies of 2024.
We partnered with the Mighty team to create a new brand strategy and identity that would position them as leaders of a new era of sustainable and future-oriented construction. Our final logo reflects the nature of their products, 3D-first–embracing the physical features of the Mighty printing process.
To celebrate the range and versatility of their output, we combined the icon with a set of brand textures and built a colour palette inspired by ultraviolet light, a key component in their production process.
The final brand is empowering, inspiring, and bright. A system built around simple principles of hero-ing the iconic brand logo, full-bleed images or textures, and a design system that allows different information to layer and build up through a series of horizontal panels.
‘Moving brands masterfully encapsulated our company’s ethos, and from that created a truthful and beautiful visual identity that reflects our technology, materials and sustainability mission.’Kirk Draheim Director of Experience Design
