Digital and physical experiences
Awareness-building called for a scalable brand system that could thrive across multiple digital and physical touchpoints, including the most critical: the vehicles themselves. We partnered with the Cruise team to design a car livery that brought the vibrant new identity to life on the streets of San Francisco, toolkits to make a splash in events and on social media, as well as signage, merchandise, and internal assets to build the brand from within the Cruise HQ.