Primed for growth
Full brand guidelines, an in-depth motion toolkit, custom CGI, art direction, product demonstrations, and digital design have set them on a path for continued success.
BrightDrop
Human-centred design for a better tomorrow
BrightDrop is a tech startup from GM creating solutions to help decarbonise the movement of goods and services.
Moving Brands has worked closely with BrightDrop to evolve the brand through the creative concept of ‘Keep goods flowing’. With a visual nod to the GM brand, we’ve created a comprehensive and compelling kit of parts for BrightDrop to tell limitless stories of human-centred innovation.
- Brand Strategy
- Brand Identity System
- Brand Assets & Guidelines
- Naming
- Website Design
- Brand Films
Designing the future
We are proud to have been trusted with one of GM’s most innovative ventures as they pioneer the future of transportation.
Enhanced user experiences
To ensure a cohesive and consistent user experience for their website, we designed a component-based UI library, including a comprehensive style kit, customisable components, templates, and motion and interaction patterns. We aimed for efficiency, scalability and adaptability to keep pace as BrightDrop products and offerings continue to evolve.
An extraordinary film for an extraordinary brand
We created a film to tell a vivid story of optimism and possibility in a stop-frame animation that features one sensational uninterrupted shot. Like nothing else in the category, we focused solely on the benefit and human-centric design philosophy BrightDrop brings to the world.
We produced the film in one location, using a recyclable set that minimised our carbon footprint and supported our shared commitment toward a more sustainable future.
‘Unlike most other stories in the EV space that tend to focus on the future, we chose to make a film that captures our sense of optimism about the world we live in today. Of course, our world is not perfect, and there’s lots we all can—and must—do to improve it. That’s exactly why BrightDrop is here—to help decarbonize last mile delivery.’Steve Hornyak BrightDrop CCO