Two high-end E. Tautz suits on mannequins, one modern, one vintage military, behind a desk featuring the new brand in action.

Design to attract new customers

Grant approached us to help realise his vision of appealing to a younger and more international – but just as discerning – set of customers. Whilst being part of the acclaimed house of Norton & Sons, E. Tautz needed to distinguish itself in boutiques and luxury department stores around the world.

A white board showcasing the creative exploration behind the new brand expression.
A brown leather bag featuring the brand.

Bringing the brand to life

We worked on all aspects of bringing the E. Tautz brand to life. We modernised the ‘Fox’ logo mark with a new typographic lockup and then deployed the brand across labelling, digital experience, lookbook, and in-store detailing.

Vintage clothing labels, describing E. Tautz as