Defining the leader of an explosive category
Our process started with a deep dive into the business, its ambitions and opportunities. Through a definition workshop and multiple interviews with XBTO team members and key partners, we defined a core proposition. The goal was to express their unique capabilities of extensive trading experience and deep knowledge of blockchain technology.
The proposition was expressed through messaging that helped underline XBTO’s credibility in this rapidly evolving category. It reassures partners as diverse as exchanges, ICO consortiums, hedge fund managers, institutional investors and CEOs that the company has the capabilities they seek.