Bringing the brand to life
The entire brand system was inspired by the new logo, which is a distinct departure from the previous one. Composed of three sparks of light, the symbol, an abstract ‘E’, represents the flow of reading and scanning from left to right and pays tribute to the company’s three founders.
The brand comes to life through vibrant, tri-coloured motion-led graphic elements inspired by the continuous scanning and analysing carried out by the platform’s AI.