Telling a new story of growth

We formulated a bold strategy to shift the iX narrative from capabilities, processes and consulting to experiences, outcomes, and exponential growth.

A future-facing, universal design language 

Building on these brand foundations, over several months, we collaborated on everything from compelling data visualisation to spatial, physical and experience design to ensure authentic, consistent and scalable brand expression across every touchpoint.

A 3D rendering of various angles and configurations of the iX logo

A springboard for success

The final result — activated by internal IBM teams and other third parties — is a refined and engaging brand identity that showcases iX’s technological expertise while honouring the division’s design heritage, providing the springboard they needed to forge a new purpose-driven path as visionary industry leaders.

Rendered by CATK