Telling a new story of growth
We formulated a bold strategy to shift the iX narrative from capabilities, processes and consulting to experiences, outcomes, and exponential growth.
IBM iX
Transforming a global consulting business
IBM iX is an experience design company working at the intersection of business, design and technology. With a team of thousands, they needed a new identity, a well-defined role within the IBM ecosystem and a clear expression of their mission to amplify their clients’ potential.
- Brand Strategy
- Brand Identity System
- Brand Assets & Guidelines
- Motion Design
A future-facing, universal design language
Building on these brand foundations, over several months, we collaborated on everything from compelling data visualisation to spatial, physical and experience design to ensure authentic, consistent and scalable brand expression across every touchpoint.
A springboard for success
The final result — activated by internal IBM teams and other third parties — is a refined and engaging brand identity that showcases iX’s technological expertise while honouring the division’s design heritage, providing the springboard they needed to forge a new purpose-driven path as visionary industry leaders.
Rendered by CATK
