A hidden gem

Combining a Q and N, we crafted a reductive and geometric mark. Hidden within it is the shape of a quartz crystal—an ownable visual cue for the brand and the foundation for the rest of the identity system.

Bringing the story to life

Expanding on this graphic form, we created a quartz-like 3D treatment tool. The results bring the brand story to life through sharp and beautiful refractions in imagery and typography.

Crafting clarity for clients

By defining Quartz Network’s brand architecture, we brought clarity to their variety of event categories. Four sub-brands were designed, with unique logos, graphic expressions, and vibrant color palettes.

An immersive web experience

To bring the new brand and messaging to life, we created a modern and immersive web experience, including UX, UI, and a design library using atomic design principles.