Positioning ZetaChain as the most trustworthy blockchain
ZetaChain is the first public blockchain and smart contract platform built for omnichain interoperability. Looking to position them as the go-to choice in a growing space, we partnered to define a brand strategy, story and identity rooted in the real world and the creation of everyday possibilities.
The new symbol conveys seamless connection through a hidden arrow, its precise forms expressing trust and expertise. The primary colour gives a contemporary and distinctive feel — with a secondary palette adding depth and warmth. New art direction and illustration bring the abstract to life, showcasing ZetaChain’s benefits in a relatable way.
The final system captures ZetaChain’s transformative and empowering capabilities while ensuring they feel relevant and secure, providing the foundation for success as they grow their products and services.
